文創產品市場調查報告

Cultural Creative Products Market Survey Report

63.2%

受訪者年齡在25-34歲

Respondents aged 25-34

84.2%

受訪者是上班族

Respondents are office workers

73.7%

最感興趣的是獨特收藏性高的文創產品

Most interested in highly collectible products

您的年齡範圍是?

Your age range is?

您的職業類型是?

What is your occupation type?

您對以下類別產品的興趣程度為何?

What is your level of interest in the following product categories?

您是否願意購買這些具有諷刺、幽默或文化隱喻的文創商品?

Are you willing to purchase cultural creative products with satire, humor, or cultural metaphors?

哪一類型的文創產品最吸引您?

Which type of cultural creative product attracts you the most?

您購買文創產品願意支付的價格範圍是多少?

What price range are you willing to pay for cultural creative products?

您是否能接受價格高於一般實用商品的文創產品?

Can you accept cultural creative products priced higher than general utility products?

您認為這類商品適合以什麼形式販售?

What form of sale do you think is suitable for these products?

如果產品為限量款,您會更有購買慾望嗎?

If the product is a limited edition, would you have a stronger desire to purchase?

您通常在哪裡購買文創商品?

Where do you usually purchase cultural creative products?

您最常使用哪些社群媒體?

Which social media platforms do you use most frequently?

若您是在網路上看到介紹,哪種形式最能引起您的興趣?

If you see an introduction online, which format is most likely to interest you?

哪個銷售平台對您最方便購買?

Which sales platform is most convenient for you to purchase from?

若產品加入更多台灣在地元素,您的接受度是否會提高?

If the product incorporates more local Taiwanese elements, will your acceptance increase?

您覺得文創產品應該更強調哪方面?

Which aspect do you think cultural creative products should emphasize more?

您是否願意參與群眾集資來支持這類產品?

Are you willing to participate in crowdfunding to support this type of product?

您購買文創商品的頻率?

How frequently do you purchase cultural creative products?